CTPPA Annual Business Summit featuring Karen Kelly
"Selling from the Heart: Turning Passion to Profits through In-Person Sales"
- How to create WANT, so that clients are thirsty to print their photographs from the start
- How to present your services and pricing so clients are PREPARED to invest in your work
- The most important questions to ask your client before you ever pick up your camera
- The 5 biggest mistakes most photographers are making in IPS
- My method for converting shoot and burn clients to print evangelists
Who Should Attend: This one-day summit is for all photographers regardless of what type of photography you specialize in. All Photographers who are tired of wondering how they are going to make their photography career SUSTAINABLE. Karen's talk will provide a framework for transitioning from a "shoot and burn" service to a print-based business model focused on creating an extraordinary client experience. This will also benefit photographers who would like to offer products to clients, but want to improve their process and sales strategies. As a photographer who stumbled through the first few years of in-person sales, Karen will guide you through common pitfalls to hasten your journey to profitability through IPS.
Karen Kelly is a Boston-based wedding and family photographer who spent years doing $500 shoot and burn sessions. After committing to In-Person Sales (IPS) just four years ago, she quickly became one of Boston's most profitable family photojournalists, averaging sales of $4500 per session. She has had the pleasure of speaking on branding and profitability at Inspire Photo Retreats, for The Professional Photographer's Guild of Massachusetts, and most recently created her first 2-day, sold out workshop alongside Erica Ewing titled, "Pennies to Profits: Your Blueprint to IPS Success." Karen also runs multiple online groups to support photographers pursuing IPS.
Please arrive by 8:45 for announcements and the program will start promptly at 9:00 am