When I think about my first years as a CTPPA member some twenty five years ago, I recall a vastly different industry and economy.Indeed, our industry has been one that has seen tremendous change,including both disruptions and opportunities, over the past decades. 
The agents of change – primarily technology – have forced many to adapt as equipment, styles, consumer preference, and ease of access shifted the landscape of professional photography.Great companies and small businesses alike have varied in their preparation andlevel of adaptation to today’s social and technological climate. Some have become relics of the past; others are stronger than ever – tomorrow’s leaders.
The CTPPA is not exempt from needing to undergo such forward thinking becauseof its status as a professional organization. Rather, we must review the industry and trends therein to better understand how we can best serve our membership. Healthy organizations always prepare for the future, employing creativity and flexibility to better place themselves for growth and relevancy in changing times. The Executive Board, with the area directors, is amidst identifying new initiatives that will both benefit our current membership and will serve to attract prospects.
These include:
Education: With our new budget proposal, CTPPA will have the funds to hire speakers that are on the “cutting edge” of our profession to educate and inspire us to new heights.
Networking: We are planning more networking nights/online forums, so we can meet often and learn from each other in intimate venues.
Communication: Communication has drastically changed in the last few years with advances in technology and increased adoption of new media. It is essential we keep up with the times. We are updating our website so members and prospective members find it easy to access the information they need, quickly and efficiently.
Additionally, we’re assessing how we can better and more frequentlycommunicate with digital mediums. If you would like to bring forth a suggestion or discuss an issue, please contact me at lynn@lynndamon.com for further discussion. Our long history has been one of continuous evolution and growth, and we pledge to continue to be a community where members can come for the insight,resources and inspiration.
Celebrate change!
-Lynn
