Are You Ordinary or Extraordinary?
Dear Members,
There are many elements to a successful business. Having Positively Outrageous Service is one of them. I had the great fortune of hearing a lecture by T. Scott Gross who wrote the book about extraordinary customer service. His philosophy is “Create compelling word of mouth”. Here is a list of my top 10 ideas from his book that will make your client say “WOW”!
- Remember the client even when they are not buying.
- Give something free of cost and do it randomly.
- Become a quality and service fanatic.
- Demonstrate respect for the client’s time.
- Say you are sorry for the slightest slip from standard.
- Know your clients name.
- Entertain your client.
- Support causes clients hold important.
- Say “YES” and be positive.
- Be a good listener.
My relationships with my clients are lasting. We become friends and my goal is to have these people become clients for life. How do you want your clients to remember you?
Being a member of Connecticut Professional Photographers Association can help you get out of the ordinary and become extraordinary. Please join me for “Getting Out of the Ordinary” with Scott and Adina Hayne on Monday, October 17th. Attending the Fall All Day Seminar will open your eyes to an extraordinary experience.
After the program there will be a digital competition so send your images NOW (to print chair, Mark Brendel at m.w.brendel@comcast.net), have them judged and viewed by your CTPPA friends.
It’s another way to become EXTRAORDINARY!!
Celebrate the fall season,
Lynn









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