"Raising the Bar"

Feb 8-11, 2008


Crowne Plaza Hotel
Cromwell CT

Today’s brides don’t want to be mucked around with; they actually want to enjoy their wedding. That means you have to work fast and adapt to any situation graciously. Time is your enemy, so don’t waste any of it. Instead you need to be an opportunist and constantly look for shots that will help tell the story. You need to be part psychiatrist and part artist, knowing when to make things happen and knowing when to get out of the way and let things unfold.

I will show you, in the hotel, in the meeting room, in the hallways how to make incredible images that will set you apart from others! Using multi-media and your actual, I will show all of you how to transform ANY location into images that people will go wow! This will include creating a buzz for your business, putting your name on the lips of every wedding vendor you come in contact with, and how to use your computer, the internet, to have people pass the word around about you! Come prepared to learn and implement – IMMEDIATELY! If you don’t it will be your own fault!

According to Rich Voorhees, photographers face the constant struggle between “whether to be creative or to be profitable.” The two needs are not mutually exclusive, he maintains, and for the past several years he has concentrated on “the importance of creativity on the bottom line.” His program will place you in an environment stimulated by influences both of the past and the present; his concepts will help you create avenues within your own camera room or on location.

Dan and Jen Roggi, owners of Stephen Charles Photography, are not only riding the digital wave they are enjoying it. Celebrating their 10th successful year in business, they will share how they have managed to swim to the top. The combination of award winning imagery, consistent workflow, excellent customer relationships, and noteworthy business practices, has been their life boat.

Join this powerful duo for an information-packed seminar designed to help you swim against the tide. Through lighting and posing techniques and new marketing strategies, you, too, can separate yourself from the ever growing school of fish in the sea. Bring your beach towels, Hawaiian shirts, and breakfast Pina Coladas (why not?) and wake up with this dynamic couple. Hang ten!

Jen and Dan Roggi come to us from Vernon, Connecticut where they have owned and operated a home-based wed-ding business for nine years. Despite the challenges of working from home 24 - 7 with a spouse and two small boys, they have become know as the most recommended studio in the greater Hartford area. They are not only known for exceptional photography but also for excellent customer service and professionalism.

Two of the most prominent photographers on the New England scene and Life Members of CPPA, Jack and Nancy Holowitz have a combined eighty years of photographic experience. Their program will show you how to return to the fundamentals in an industry sometimes clouded by rapid technological evolution. In fact, amidst all this change, their recipe for success still consists of three ingredients: 1) Knowing what to include before your lens 2) How to correctly light your subject and 3) When to press the shutter. They will share with you the branding techniques that have developed their reputation as two of the leading photographers in the country. This will be a fast moving program and will include tips on marketing and networking. The final session will take you from the beginning portrait all the way to the photographing of the female body.

Come join our own Jack & Nancy as they work through a session that will inspire us with a keen sensitivity with how they work. There will be NO cameras or video allowed during this session and NO one will be allowed to enter the program once it has started.

Portrait artist Rod Evans has become one of the fastest success stories in the photographic industry in the world. In ten short years he has taken his studio from “start up” to “carriage trade”, and cites digital technology as a major component of his success. Rod has been selected as one of the 78 most influential photographers in the world by Canon USA.

With Rod’s explanations, you will learn new marketing strategies and technology to gain more clients with online bookings and CD ROMs. Rod will show the newest photographic styles, fashion inspired lighting techniques and products that will set you far apart from the competition. He will also explain how clients order online without you losing your sanity and business with a presentation system that will have your clients spending more and enjoying every minute of it. His high-energy program is packed with information that will get your creative juices flowing. His field-tested techniques and profit-making strategies will help you operate your studio more effectively, resulting in higher profitability with less effort.